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首先,转型对平台能力提出了更高要求。无论是广告竞价、算法定价,还是工具化与服务化,本质上都不再是简单的收费项叠加,而是长期的产品、技术与组织投入。这意味着,平台必须具备持续投入与系统演进的能力,而非依赖短期财务优化。在这一点上,头部平台与中小平台之间的差距会被迅速放大。
“These platforms were developed for adults. They were developed for adults, but kids are on them. It was never purposeful, like, what’s the product for kids? It was an afterthought, which then means we’re trying to plug holes,” Debra Boeldt, a generative AI psychologist at the family online safety company Aura, told Fortune. “A lot of these companies right now are trying to help, but don’t have the resources to put towards it, or the evidence-based, trained individuals to think about it and plan for it.”