This has helped teen books such as Alice Oseman's Heartstopper series and Jenny Han's To All the Boys I've Loved Before become big hits, with both being adapted for TV. Marketing experts have noted how short videos which are around 30 seconds long can make it more interesting to a younger audience, who are used to seeing quick and 'snappy' content. If a certain book is trending, it's natural for people to be interested - and perhaps try it for themselves. Seeing someone your own age have an emotional reaction to a book they have just read can also make you more curious to read it yourself.
Additional reporting by Helen Briggs
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